Risky Business

Weber Shandwick has just released Risky Business: Reputations Online™, which is "a worldwide online survey of 703 senior executives conducted by Weber Shandwick in cooperation with the Economist Intelligence Unit (EIU)".

Some of the findings which I find rather interesting:

• global executives are 5 times more likely to trust traditional media appearing online as they are to trust strictly online media (72% vs 13%)
• the greatest perceived online reputation risks are employee criticism and confidential information leaks (41% each)
  
• a huge 87% admit to having accidentally sent at least one message to the wrong person (potentially inflicting serious damage to their rep)
• very surprisingly, 38% track search engine results and use social media monitoring tools
• only 10% believe that building relationships with A-list bloggers gets them anywhere

You can find it all here, plus some fine tips on how to properly handle your client's online reputation. Not bad at all!