Blogging is good practice

So since IdeaForum took place these days, I inevitably managed to take the opportunity (thanks Bogdana) of asking Russell some questions about this whole corporate blogging issue, and why it has to be implemented nowadays.

The answer he provided was that blogging is great practice for absolutely anyone (he actually wrote quite a bit about this, here's an example), and that it really helps to feel the remains of an actual human touch within the company. The funny thing is that he seems to have been pretty convincing, as after a training seminar he held with my colleagues on Monday, some of them are seriously planning to start writing one :) I'll be developing this subject on the agency's blog.